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Global Franchising Strategy for a QSR (Quick Service Restaurant) Brand in the Middle East

Marqet Cloud Solutions Private LimitedFood & Beverage
LocationRemote
#HiringActivily
#TopOpportunity

Project Objectives:

Understand the franchising model as a tool for international business expansion.

Analyze the QSR industry landscape in Middle Eastern countries (e.g., UAE, Saudi Arabia, Qatar).

Evaluate franchisee selection, legal, and financial frameworks in the region.

Assess cultural preferences, dining habits, and localization needs.

Propose a go-to-market franchising strategy for a selected QSR brand

Project Tasks:

Industry & Market Research

Franchising Model Study

Country Analysis

Consumer & Cultural Insights

Franchise Setup Requirements

Strategic Franchise Plan

Financial & Operational Planning

Risk Assessment

Educational Qualifications

B.ComBBAMBAPGDM

Required Skills

International Market ResearchFranchise DevelopmentCross-Cultural Consumer InsightsFinancial Feasibility & ForecastingStrategic Business Planning