I-A Study on Customer Savings and Investment Behavior in Indian Banks
Marqet Cloud Solutions Private LimitedFinance And Accounting ManagementProject Objectives:
The main aim of this project is to understand and analyze the savings and investment behavior of customers in Indian banks. The project seeks to examine the factors that influence customers' decisions to save or invest, their preferred banking products (such as savings accounts, fixed deposits, recurring deposits, mutual funds), and how banks can enhance their offerings to better meet customer needs.
Project Tasks:
Understanding Key Concepts ;2.Define project objective & Scope;3.Design a questionnaire to collect data from bank customers;4.Gather/ collect the data from bank website ;5.Summarize major findings;6.Prepare final report by suggesting how banks can improve their product offering.
Educational Qualifications
B.ComBBAMBAPGDM
Required Skills
Survey Design & Data CollectionReport Writing & RecommendationsCustomer Financial Behavior AnalysisBanking Product KnowledgeInvestment Decision-Making Analysis
