IMPACT AND STRATEGY OF SOCIAL MEDIA MARKETING IN MODERN BUSINESS: A CASE STUDY OF ZEPTO
Tinymart Global Private LimitedDigital Marketing ManagementProject Objectives:
To analyze the impact of social media marketing on modern businesses
To evaluate the effectiveness of social media marketing strategies in the success of Zepto
To provide recommendations for enhancing social media marketing strategies for Zepto
Project Tasks:
Conduct a literature review on the significance of social media marketing in the modern business environment
Analyze the social media marketing strategies utilized by Zepto and their impact on the company's performance
Collect data through surveys or interviews with Zepto stakeholders to assess the effectiveness of their social media marketing efforts
Develop recommendations for improving Zepto's social media marketing strategies based on the findings from the analysis
Educational Qualifications
B.TechB.ScB.ComBBAM.ComMBAPGDM
Required Skills
Social Media Marketing Strategy AnalysisBusiness Impact Assessment Through Social PlatformsSurvey/Interview-Based ResearchCampaign Performance Evaluation (Reach, Engagement, Roi)Strategic Content & Engagement Recommendations
