Impact of Digital Media Transformation on Traditional Broadcasting Industry

This project aims to analyze how digital media transformation has impacted traditional broadcasting industries such as television and radio. It focuses on audience behavior changes, revenue model shifts, content distribution strategies, and technological advancements reshaping media consumption patterns.

Study the evolution of traditional broadcasting media.

Analyze the rise of digital platforms and OTT services.

Compare traditional and digital media revenue models.

Study changing audience consumption patterns.

Conduct surveys on viewer preferences.

Analyze advertising revenue migration trends.

Study subscription-based vs ad-supported models.

Examine the role of social media in content promotion.

Analyze case studies of broadcasting companies adapting digitally.

Identify challenges faced by traditional media firms.

Evaluate the impact on employment and media workforce skills.

Suggest strategies for sustainable digital integration.

Prepare an analytical report with supporting data.