To analyze the influence of social media marketing on consumer behavior in the food industry.
To evaluate the effectiveness of Zomato's social media marketing strategies in attracting and retaining customers.
To examine the correlation between social media engagement and Zomato's financial performance.
Conduct a literature review on the relationship between social media marketing and consumer behavior.
Collect data on Zomato's social media marketing efforts and consumer engagement metrics.
Analyze the data to identify patterns and correlations between social media marketing, consumer behavior, and financial performance.
Prepare a research report detailing the findings and insights on the impact of social media marketing on consumer behavior in the context of Zomato's business operations.
