To identify the key challenges faced by distributor sales executives in the FMCG industry.
To analyze the current sales processes and strategies implemented by distributor sales executives.
To propose recommendations for improving the performance and efficiency of distributor sales executives.
Conduct a literature review to understand the role of distributor sales executives in the FMCG industry.
Interview a sample of distributor sales executives to identify common challenges faced in their role.
Analyze sales data and performance metrics to assess the effectiveness of current sales strategies.
Develop recommendations for improving sales processes and strategies to enhance the performance of distributor sales executives.
Present findings and recommendations in a final research report.
