Improving Sales Performance through Strategic Account Management
Total Application Software Marketing & Sales ManagementProject Objectives:
Develop a comprehensive list of target accounts and sales opportunities.
Implement a strategic approach to account management to improve customer relationships.
Increase sales performance and revenue through effective cross-selling and upselling techniques.
Project Tasks:
Research and identify key target accounts within the designated market segment.
Analyze customer data and sales history to understand customer needs and preferences.
Develop a customized account management plan, including regular communication strategies and personalized sales pitches.
Collaborate with the sales team to implement cross-selling and upselling opportunities.
Monitor and track account performance to measure success and identify areas for improvement.
Educational Qualifications
BBABCAMBAPGDM
Required Skills
Cross-Selling & Upselling TechniquesRelationship Management & CommunicationAccount Research & TargetingCustomer Data AnalysisAccount-Based MarketingUpselling StrategySales Performance Monitoring
