To analyze the current push notification system in the Android application and identify areas for improvement.
To enhance user engagement and retention by implementing personalized push notifications.
To conduct A/B testing to measure the effectiveness of the new push notification strategy.
Review the existing push notification system in the Android application and document its functionality.
Conduct user surveys and analyze user feedback to understand preferences and pain points related to push notifications.
Implement a personalized push notification system that delivers relevant content to users based on their past interactions with the application.
Monitor user engagement metrics before and after the implementation of the new push notification strategy.
Collaborate with the development team to conduct A/B testing and optimize the push notification delivery algorithm for maximum impact on user experience.
