Integrated Performance Marketing Campaign for E-Commerce Growth

Develop skills in planning, executing, and optimizing digital marketing campaigns with a focus on performance metrics such as ROI, CAC, CTR, and conversion rates.

Apply data-driven decision-making by analyzing real campaign data and using analytics tools to identify trends, audience segments, and opportunities for improvement.

Demonstrate competency in managing paid media channels including Google Ads, Facebook Ads, and programmatic platforms, optimizing budget allocation for maximum impact.

Utilize academic concepts in customer segmentation, funnel analysis, A/B testing, and attribution modeling to enhance campaign effectiveness.

Hone communication and professional judgment by preparing and delivering a comprehensive campaign report, including strategic recommendations to stakeholders.

Simulate real-world performance marketing challenges such as budget constraints, targeting refinement, and cross-channel integration to build problem-solving abilities in a dynamic environment.

Conduct market and competitor research to define target audience segments and identify key performance benchmarks relevant to an e-commerce brand.

Design a multi-channel paid advertising campaign plan, specifying budget distribution, creative concepts, and targeting criteria aligned with business goals.

Set up and implement the campaign using a simulated or real advertising platform, monitoring performance daily to track KPIs such as impressions, clicks, conversions, and cost per acquisition.

Perform A/B tests on ad creatives, landing pages, or audience targeting to determine optimal configurations and improve campaign efficiency.

Analyze campaign data using analytics tools (e.g., Google Analytics, Facebook Ads Manager) to assess channel performance, customer journeys, and attribution.

Prepare a detailed campaign performance report with insights on successes, challenges, and areas for optimization, including future budget and strategy recommendations.

Present findings and strategic recommendations to a mock panel of stakeholders, justifying decisions with data and demonstrating professional communication skills.