Understand the unique characteristics and risk profiles of Indian family-owned businesses.
Identify drivers for international expansion, especially in uncertain domestic markets.
Explore diversification strategies across regions, industries, and product lines.
Analyze case studies of successful/unsuccessful international ventures by Indian firms.
Recommend a framework for evaluating and implementing international diversification as a risk management strategy.
Understand how Indian family businesses are structured and governed.
Study common risk factors faced by these businesses (e.g., regulatory, succession, competition, economic fluctuations).
Explore international diversification theories (Ansoff Matrix, Risk Management Theory, Global Strategy Frameworks).
Identify and justify countries/regions that are attractive for diversification (e.g., Africa for manufacturing, Gulf for services, SE Asia for FMCG).
Reduces reliance on Indian market
Helps access forex revenues
Diversifies customer base and industry risk Explore risks of international expansion (cultural misfit, regulatory complexity, capital drain)
Entry Strategy Design Develop a risk assessment + market evaluation model for Indian family businesses to use before going global.
Include decision checkpoints, KPIs, and risk-adjusted ROI expectations
