Develop and demonstrate the ability to conduct market research and customer segmentation to identify potential sales opportunities.
Apply communication and interpersonal skills to engage with prospective clients and gather relevant customer insights.
Utilize sales tools and CRM software to organize and manage leads effectively, showcasing digital literacy and data management aptitude.
Analyze competitor offerings and market trends to support strategic sales planning.
Strengthen problem-solving and critical thinking by identifying challenges in the sales funnel and proposing actionable improvements.
Enhance professional documentation and presentation skills by preparing sales reports and presenting findings and recommendations to a mock sales team or management.
Understand and practice ethical sales approaches and professional judgment when dealing with customer information and interactions.
Conduct secondary research to gather data on the target market, including customer demographics, preferences, and competitor analysis.
Identify and segment at least three customer profiles that align with the company’s product/service offering.
Use a CRM tool (or spreadsheet) to create and manage a database of at least 50 potential leads based on the research.
Develop a cold outreach plan including email templates and key talking points tailored to different customer segments.
Simulate communication with potential clients by drafting personalized follow-up messages responding to various customer objections or queries.
Analyze sales funnel stages for the created leads and propose strategies to improve conversion rates.
Compile a report summarizing findings from market research, the lead generation process, analysis of challenges faced, and recommendations for optimizing sales efforts.
Present the report and sales strategy recommendations to peers or instructors, demonstrating clear communication and justification for the proposed approach.
