To develop students' ability to conduct market research and analyze competitive landscapes in real-world business contexts, focusing on identifying potential clients and growth opportunities.
To enhance strategic thinking and business planning skills by designing actionable business development plans aimed at expanding market presence and increasing sales.
To apply communication and negotiation skills through the preparation and delivery of client proposals and partnership pitches.
To practice data-driven decision-making by evaluating market data, client feedback, and sales metrics to refine business strategies.
To cultivate professional judgment in prioritizing leads, managing client relationships, and leveraging networking to maximize business growth.
To demonstrate ability in cross-functional collaboration by proposing coordinated actions involving marketing, sales, and product teams to ensure strategy implementation.
To develop project management competence in planning, executing, and documenting the business development process with clear timelines and measurable objectives.
Conduct comprehensive market research for a newly launched product, including identifying key industry trends, target customer segments, and competitive analysis.
Analyze potential client profiles and prioritize leads based on their fit with the product offering and likelihood of conversion.
Design a detailed market entry and business development plan outlining strategies to approach prospective clients, including sales channels, value propositions, and communication tactics.
Prepare customized client outreach materials such as email templates, presentation decks, and pitch documents reflecting professional business communication standards.
Simulate client engagement scenarios by role-playing negotiation and relationship-building conversations to refine persuasive skills.
Use analytical tools to forecast expected revenue growth and set realistic sales targets over a defined period.
Collaborate with hypothetical marketing and product teams to align the business development plan with promotional campaigns and product roadmap.
Document the entire process in a business development report, including insights gained, decisions made, challenges encountered, and recommendations for continuous improvement.
Present the strategy and findings in a formal presentation to a panel acting as company executives or potential investors, incorporating visual aids and responding to critical questions effectively.
