To develop practical skills in identifying and qualifying potential customers using market research and data analysis.
To apply sales techniques and communication skills in crafting a persuasive sales pitch tailored to different customer segments.
To demonstrate competency in managing the sales pipeline by tracking leads, follow-ups, and outcomes using CRM tools.
To analyze competitor offerings and market trends to position a product effectively.
To engage in problem-solving and decision-making by addressing common sales objections and negotiating basic terms.
To practice professional communication and presentation skills by preparing and delivering a sales proposal.
To integrate academic concepts such as buyer behavior, sales funnel management, and customer relationship management with real-world sales scenarios.
To showcase teamwork and adaptability by collaborating with marketing or product teams to align sales strategies with business goals.
Conduct market research to identify and segment potential customers for a fictional new product introduced by your company.
Analyze competitor products and pricing to understand the competitive landscape.
Develop a lead qualification matrix to prioritize prospects based on defined criteria (e.g., budget, need, authority).
Create a detailed sales pitch and presentation targeting at least two distinct customer segments.
Simulate outreach by preparing email templates, cold-call scripts, or social media messages.
Use a CRM tool (or spreadsheet) to track at least 10 leads through different pipeline stages over a mock sales period.
Identify and prepare responses to common sales objections you might face during client interactions.
Compile a sales report summarizing your approach, lead outcomes, challenges encountered, and recommendations for improving the sales process.
Deliver a final presentation to a panel as if pitching to potential clients, demonstrating clear communication, product knowledge, and professional demeanor.
