Develop practical sales skills through direct application of lead generation, client profiling, and relationship building in a simulated market entry scenario.
Apply academic knowledge of sales principles, CRM tools, and data analysis to identify potential customers and tailor sales approaches.
Demonstrate the ability to analyze market data and buyer personas to prioritize sales opportunities effectively.
Enhance communication skills by preparing pitches, conducting mock sales calls, and presenting findings and recommendations to stakeholders.
Utilize problem-solving and decision-making competencies to overcome objections and adapt sales strategies based on feedback.
Showcase professionalism by documenting sales activities, maintaining accurate records, and adhering to ethical sales practices.
Collaborate within a team environment simulating a sales department, managing time and tasks efficiently to meet project milestones and targets.
Conduct market research to profile potential customer segments for the new product, using provided datasets and secondary research tools.
Use CRM software or spreadsheet tools to build and manage a lead database, categorizing leads based on priority and likelihood to convert.
Design and script a sales pitch tailored to different customer segments, incorporating product benefits aligned with client needs.
Perform role-play sales calls or video presentations simulating client interactions, addressing potential objections and closing techniques.
Analyze sales call outcomes and lead conversion data to refine sales strategies and update lead prioritization.
Prepare a concise sales report summarizing lead generation results, sales approach effectiveness, lessons learned, and recommendations for the sales team.
Present the sales strategy and results to an academic panel or mock sales management team, demonstrating clear communication and professional presentation skills.
