Demonstrate the ability to conduct market research and competitor analysis to identify potential clients and business opportunities in a selected industry sector.
Apply knowledge of sales funnels, CRM tools, and lead qualification techniques to generate and prioritize high-quality leads.
Develop communication and negotiation skills by preparing and delivering sales pitches tailored to client needs.
Exhibit analytical thinking and decision-making competence by designing a structured outreach plan including cold calls, emails, and networking strategies.
Utilize professional judgment to address common objections and challenges in initial client conversations.
Collaborate with peers or simulated stakeholders to create actionable follow-up and relationship management strategies.
Synthesize findings and recommendations into a business development report and present it effectively, showcasing professional communication skills and commercial awareness.
Select an industry segment and conduct primary and secondary market research to identify potential customer profiles and key competitors.
Compile and analyze data to develop a list of at least 30 qualified leads using CRM or spreadsheet tools.
Design a step-by-step outreach plan that includes cold email templates, phone scripts, and social media engagement strategies aligned with the target audience.
Execute role-play scenarios or simulations reaching out to selected leads, demonstrating persuasive communication, active listening, and objection handling.
Record and evaluate interactions to identify areas for improvement and customer insights.
Create a detailed business development report that includes market analysis, lead generation outcomes, challenges faced, and future strategies.
Prepare and deliver a professional presentation of the report and recommendations to a peer panel or instructor, simulating a client briefing or internal strategy meeting.
