Develop practical skills in market research and competitive analysis to identify business growth opportunities.
Apply customer segmentation and profiling techniques to tailor outreach strategies effectively.
Demonstrate capability in lead generation through multi-channel approaches, including digital marketing, networking, and direct communication.
Enhance data analysis and reporting skills to track potential client engagement and pipeline development.
Cultivate communication and negotiation abilities through drafting outreach messages, preparing sales presentations, and simulating client interactions.
Exercise professional judgment in prioritizing leads and proposing actionable business development plans.
Understand the role of CRM tools and data management in maintaining and advancing client relationships.
Deliver comprehensive reports and verbal presentations that synthesize insights and recommend strategies for scalable business growth.
Conduct a detailed market analysis to identify potential industry sectors and customer segments for a selected start-up product or service.
Analyze competitive landscapes, identifying key competitors’ strengths, weaknesses, and market positioning.
Develop a lead generation strategy that includes sourcing potential clients via social media platforms, email campaigns, and networking opportunities.
Create prospect profiles and prioritize leads based on fit, potential revenue, and strategic value.
Draft personalized outreach communications (emails, calls, LinkedIn messages) demonstrating effective value propositions.
Simulate initial client engagement conversations with peers or mentors to practice negotiation and relationship-building techniques.
Use a CRM tool or spreadsheet to track leads’ status, communication history, and follow-up action plans.
Prepare a comprehensive business development report summarizing research findings, lead generation outcomes, and strategic recommendations for scaling up client acquisition.
Present the report and supporting materials to a panel simulating company decision-makers, responding to questions and feedback professionally.
