Develop practical business development skills by identifying and evaluating new market opportunities for a small to medium-sized enterprise (SME).
Apply market research methods and data analysis techniques to assess potential client segments and competitive landscapes.
Demonstrate the ability to design strategic outreach and partnership proposals that align with company goals.
Enhance communication and negotiation skills through simulated stakeholder engagement and partnership pitch development.
Practice project planning and timeline management reflecting real business development cycles.
Cultivate critical thinking and problem-solving competencies by addressing potential barriers to market entry and partnership success.
Foster professional judgment by recommending actionable strategies supported by quantitative and qualitative data.
Integrate academic theory on business growth strategies, customer relationship management, and sales funnel optimization into practical deliverables.
Conduct comprehensive market research to identify two to three viable new market segments for an assigned SME, using publicly available data and competitor analysis.
Analyze customer needs, competitor strengths and weaknesses, and market trends to justify the selection of target segments.
Develop a strategic business development plan that includes specific goals, key performance indicators (KPIs), target customers, and potential partner profiles.
Design a mock outreach campaign targeting prospective partners, including draft emails, presentation slides, and conversation scripts.
Simulate a partner negotiation and collaboration pitch, incorporating persuasive communication tactics learned in class.
Identify three potential risks or challenges in entering new markets or forming partnerships and propose mitigation strategies.
Prepare a professional report summarizing findings, strategies, and recommendations, and present this to a panel (classmates/instructors) acting as company executives.
Reflect on the decision-making process and lessons learned, linking them back to academic concepts on business opportunity evaluation and relationship management.
