Demonstrate the ability to analyze market trends, customer segments, and competitive landscapes to identify viable business expansion opportunities.
Apply strategic thinking and research skills to develop a targeted business development plan, incorporating academic concepts from marketing, sales, and business strategy courses.
Enhance skills in lead generation, including qualifying prospects and understanding customer pain points to align solutions effectively.
Develop collaboration and communication competencies by preparing professional reports and delivering persuasive presentations to internal stakeholders.
Exhibit problem-solving and decision-making abilities by recommending actionable strategies to overcome market entry challenges and resource constraints.
Gain practical experience with CRM tools or lead tracking methods to simulate real-world business development workflows.
Foster creativity and innovation in designing value propositions tailored to diverse customer groups.
Build professional judgment through risk assessment and prioritization of business opportunities based on quantitative and qualitative data.
Conduct detailed market research to identify at least two new geographic or industry segments where the company’s product/service could potentially expand.
Analyze competitor positioning and customer needs within these segments using SWOT analysis and customer persona creation.
Generate a list of at least 20 qualified leads using online platforms, databases, or social media consistent with the target market criteria.
Develop a comprehensive business development plan that outlines go-to-market strategies, value propositions, and sales approaches specific to the new segments.
Design and prepare a professional presentation of the plan, including market analysis, potential revenue projections, and key risks, aimed at convincing a hypothetical executive team.
Create follow-up email templates and initial outreach scripts tailored to prospective clients’ needs.
Use a CRM tool or spreadsheet to simulate tracking of leads, outreach status, and feedback to manage the sales pipeline effectively.
Provide written recommendations on prioritizing leads and strategic next steps, supported by data and business rationale.
