To analyze the mutual fund services offered by ICICI Bank with respect to its profitability and performance.
To assess the customer satisfaction and perception towards mutual fund services in ICICI Bank.
To identify the challenges and opportunities for ICICI Bank in the mutual fund segment.
To provide recommendations for enhancing the mutual fund services in ICICI Bank based on the findings.
Conduct a literature review on mutual fund services in banking institutions.
Analyze the financial performance of mutual fund services in ICICI Bank.
Design a questionnaire to gather customer feedback on mutual fund services.
Conduct interviews with bank officials to understand the challenges and opportunities in the mutual fund segment.
Provide recommendations for improving mutual fund services in ICICI Bank.
