To design a predictive analytics system that evaluates market readiness and customer acceptance for new product launches. The project aims to analyze survey data, competitor trends, and demand indicators to reduce risk and improve strategic product launch decisions.
Design survey questionnaire to collect consumer preferences.
Collect and preprocess market research survey data.
Analyze competitor product performance trends.
Perform demand estimation using historical sales data.
Conduct factor analysis to identify key decision drivers.
Build predictive model to estimate product acceptance probability.
Segment potential customers based on interest levels.
Visualize survey response insights and acceptance metrics.
Perform risk analysis for product launch.
Compare predicted demand with production capacity.
Suggest pricing and promotional strategy recommendations.
Prepare comprehensive feasibility and decision-making report.
