Omnichannel Consumer Journeys — Mapping Touchpoints Across Online & Offline
Tinymart Global Private LimitedRetail & E-CommerceProject Objectives:
Understand how brands integrate online and offline sales, marketing, and customer service.
Project Tasks:
Select 2–3 brands (retail, FMCG, fashion) that use Omnichannel.
Visit physical stores + study their online platforms.
Interview store managers or sales staff on omnichannel integration.
Analyze secondary data (brand reports, consumer research).
Output: Map customer journey, identify pain points, and suggest improvements.
Educational Qualifications
BBAMBAPGDM
Required Skills
Stakeholder Interviewing & Data CollectionCustomer Journey MappingOmnichannel Strategy AnalysisRetail + Digital Integration StudyBrand Experience EvaluationConsumer Research InterpretationInsight-Based Recommendation Writing
