To identify the perceived sales competencies among employees in banking and financial services.
To examine the impact of perceived sales competencies on employee performance in the banking sector.
To analyze the relationship between sales competencies and key performance indicators in banks.
To provide recommendations for enhancing sales competencies among employees in the banking and financial services industry.
Conduct a literature review on sales competencies, performance management, and their relationship in the banking sector.
Design a questionnaire to measure perceived sales competencies and performance levels among employees in banks.
Collect and analyze data from employees working in banking and financial services firms.
Interpret the data findings and draw conclusions regarding the impact of perceived sales competencies on performance.
Prepare a research report outlining the key findings, conclusions, and recommendations for future research and practice.
