To examine the importance of customer relationship management (CRM) in retail banking.
To analyze how implementing CRM strategies can help banks improve customer satisfaction and loyalty.
To investigate the impact of CRM on financial performance and profitability in the retail banking sector.
To understand the challenges and opportunities faced by banks in putting the customer first through CRM.
Conduct a literature review on CRM in banking and identify key concepts and theories related to customer-focused strategies.
Analyze case studies of banks that have successfully implemented CRM initiatives to enhance customer experience.
Collect and analyze financial data of banks to measure the effectiveness of CRM strategies on financial performance.
Identify potential barriers to implementing CRM in retail banking and propose solutions for overcoming these challenges.
Develop recommendations for banks to improve customer relationship management and prioritize customer satisfaction in their operations.
