Role of Customer Service Quality in Retail Business Growth
PropKarmaa Pvt.LtdRetail ManagementProject Objectives:
To evaluate how service quality affects customer satisfaction, repeat purchases, and overall business growth in retail organizations through analysis of service standards and customer feedback.
Project Tasks:
Study SERVQUAL model.
Conduct customer satisfaction survey.
Evaluate staff behavior and responsiveness.
Measure complaint resolution efficiency.
Analyze service gaps.
Compare service quality across stores.
Identify improvement areas.
Develop service enhancement plan.
Present actionable recommendations.
Educational Qualifications
BBAMBAPGDM
Required Skills
Research Reporting & Presentation SkillsConsumer Research & Survey SkillsCustomer Service & Quality ManagementAnalytical & Gap Analysis SkillsBusiness Growth & Strategic Planning
