Rural vs Urban Marketing — Customizing Marketing & Sales Strategies
Tinymart Global Private LimitedRetail & E-CommerceProject Objectives:
Compare how brands adapt marketing and sales approaches between rural and urban markets.
Project Tasks:
Visit one rural and one urban retail point.
Observe product mix, pricing, promotions, and customer interactions.
Analyze rural marketing campaigns (secondary) like HUL’s Shakti program or Coca-Cola’s rural push.
Output: Recommend how to adapt a product’s marketing strategy for rural vs urban.
Educational Qualifications
BBAMBAPGDM
Required Skills
Market Segmentation AnalysisRetail ObservationConsumer Behavior StudyBrand Strategy ComparisonPricing And Promotion InsightCampaign Effectiveness EvaluationStrategy Recommendation Writing
