To analyze the current trends and strategies in influencer marketing within the finance industry.
To identify key influencers in the finance sector and assess their impact on brand awareness and customer engagement.
To evaluate the effectiveness of influencer marketing campaigns on social media platforms for BNP Paribas.
To recommend data-driven strategies for improving BNP Paribas' influencer marketing efforts based on the analysis of social media analytics.
Conduct a literature review on influencer marketing and social media analytics in the finance industry.
Identify and profile key influencers in the finance sector who have collaborated with BNP Paribas.
Analyze social media data to measure the effectiveness of influencer marketing campaigns for BNP Paribas.
Develop recommendations for enhancing BNP Paribas' influencer marketing strategy based on the findings from the social media analytics.
