Enable students to demonstrate skills in market research and competitive analysis to identify viable business opportunities.
Develop ability to create strategic plans that align with company goals and customer needs.
Apply financial evaluation techniques to assess potential profitability and risks of new business ventures.
Enhance communication and negotiation skills by simulating client engagement and partnership proposal development.
Foster problem-solving and decision-making competencies in dynamic, real-world business scenarios.
Encourage the use of CRM tools and data analytics to track leads and optimize conversion strategies.
Cultivate professional judgment in prioritizing leads, managing stakeholder expectations, and building long-term customer relationships.
Integrate knowledge of marketing, sales, and organizational behavior to craft comprehensive business development approaches.
Conduct a detailed market analysis for a selected industry sector, identifying key competitors, potential clients, and emerging trends.
Using the research, formulate a strategic business development plan proposing product/service positioning, target segments, and unique selling propositions.
Prepare a financial forecast including projected revenues, costs, and profitability for the proposed business expansion.
Design a client outreach campaign, including personalized communication templates and negotiation strategies tailored to stakeholder profiles.
Simulate meetings with prospective clients or partners via role-play or recorded presentations, demonstrating persuasive communication and relationship-building skills.
Utilize CRM software or spreadsheets to track and prioritize leads, analyze conversion rates, and recommend process improvements.
Compile a professional report documenting research, analysis, strategic plan, and implementation roadmap.
Present findings and recommendations to a panel acting as company executives, defending strategic choices and adjustments based on feedback.
