Strategic Execution of Influencer Marketing Campaigns to Enhance Brand Awareness: A Case Study on NEWME
Tinymart Global Private LimitedDigital Marketing ManagementProject Objectives:
To explore the role of influencer marketing in enhancing brand awareness for NEWME.
To examine the strategic execution of influencer marketing campaigns in the context of digital marketing.
To analyze the effectiveness of influencer marketing in reaching and engaging target audiences for NEWME.
Project Tasks:
Conduct a literature review on influencer marketing and its impact on brand awareness.
Design a strategic plan for an influencer marketing campaign targeting NEWME's key demographics.
Implement the campaign by collaborating with influencers and monitoring its performance.
Analyze the campaign's outcomes and evaluate its effectiveness in enhancing NEWME's brand awareness.
Educational Qualifications
B.TechB.ScBBAMBAPGDM
Required Skills
Social Media AnalyticsPerformance EvaluationAudience Targeting & SegmentationDigital Campaign Planning & ExecutionInfluencer Collaboration PlanningBrand Awareness StrategiesContent Creation StrategyMarketing Strategy Execution
