Enable students to apply market research and competitive analysis techniques to identify new business opportunities within a targeted industry sector.
Develop skills in prospecting, lead generation, and qualification by analyzing potential client profiles and business needs.
Foster strategic thinking and decision-making through the design of tailored value propositions and sales pitches aligned with client pain points and market trends.
Enhance communication and negotiation abilities by simulating client engagement scenarios and preparing professional outreach materials.
Cultivate project planning and time management competencies by setting realistic sales goals, defining milestones, and outlining follow-up strategies.
Encourage the use of CRM tools or equivalent systems for managing client information and tracking outreach effectiveness.
Promote teamwork and professional judgment by preparing a comprehensive business development plan and presenting it to a simulated management panel for feedback and refinement.
Conduct a detailed market analysis for a chosen industry segment to identify at least three potential client profiles that fit the B2B software company's service offering.
Develop a strategic business development plan that includes lead generation tactics, outreach methods (cold calls, emails, social media), and value propositions tailored to each client profile.
Create and execute simulated communication materials (email templates, call scripts, presentation decks) for initial client engagement.
Utilize a CRM or spreadsheet tool to track leads, engagement status, follow-ups, and potential deal timelines.
Perform a SWOT analysis comparing the company’s current offerings against competitors in the targeted segment.
Prepare and deliver a professional presentation summarizing findings, strategy, and expected outcomes to stakeholders acting as company executives.
Reflect on challenges faced during the project and propose recommendations for improving future business development efforts, demonstrating critical thinking and adaptability.
