To develop and demonstrate the ability to identify and evaluate new business opportunities through market research and competitor analysis.
To apply strategic thinking in designing a comprehensive business development plan that aligns with company goals and market dynamics.
To exhibit advanced skills in client relationship management by drafting tailored client acquisition and retention strategies.
To enhance communication and negotiation competencies by preparing persuasive presentations and proposals aimed at potential clients or partners.
To use analytical and decision-making skills to prioritize leads and allocate resources efficiently.
To integrate knowledge of sales cycles, marketing principles, and financial forecasting to create actionable growth strategies.
To practice professional judgment in responding to business challenges, managing stakeholder expectations, and proposing contingency plans.
Conduct detailed market research to identify potential new customer segments or geographic regions suitable for business expansion.
Analyze competitors’ strengths and weaknesses to determine gaps and opportunities for your company’s services or products.
Develop a strategic business development plan including clear objectives, target markets, value propositions, resource requirements, and risk assessments.
Design a client acquisition roadmap that includes lead generation methods, outreach strategies, and customer engagement techniques.
Create customized sales presentations and proposals addressing the needs and pain points of at least two hypothetical client profiles.
Prepare a financial forecast estimating the expected ROI from the proposed business development activities.
Simulate a negotiation scenario with a potential client and document key negotiation tactics and outcomes.
Present the entire plan and recommendations to a panel (classroom or peer group) simulating a company leadership review meeting.
Reflect on the challenges faced during the project and suggest improvements for ongoing business development efforts.
