Develop practical skills in client prospecting, lead qualification, and relationship management to generate new business opportunities.
Apply sales techniques and negotiation strategies to close deals effectively while maximizing value for both client and company.
Utilize market research and competitor analysis to identify target segments, understand customer needs, and tailor sales pitches accordingly.
Demonstrate ability to create and present persuasive sales proposals and business cases to stakeholders.
Build competency in sales pipeline management and forecasting using CRM tools or sales tracking methods.
Enhance communication skills through drafting professional emails, sales scripts, and delivering presentations.
Practice critical thinking and problem-solving to overcome sales objections and adapt strategies in dynamic market scenarios.
Apply ethical judgment and professionalism in interactions with clients and within the sales team.
Synthesize academic sales and marketing concepts with real-world business challenges, fostering decision-making aligned with organizational goals.
Conduct a market analysis for a defined product or service, identifying at least three potential customer segments and evaluating competitors’ offerings.
Develop a comprehensive sales plan targeting one or more segments, including prospecting methods, value propositions, and sales funnel stages.
Role-play initial outreach by drafting tailored emails and cold-call scripts to engage prospects effectively.
Prepare and deliver a simulated sales presentation or pitch to a panel (class or instructor) acting as potential clients, incorporating persuasive techniques and addressing potential objections.
Negotiate terms with a simulated client scenario to reach a mutually beneficial agreement, documenting key negotiation points and outcomes.
Use a CRM tool or spreadsheet to track potential leads, sales activities, and forecast expected sales volume and revenue over the next quarter.
Write a reflective report summarizing lessons learned from the simulation, including adjustments made during the process and recommendations for improving the sales cycle.
Present final recommendations to improve the product’s market positioning or sales approach based on customer feedback and competitor insights gathered during the project.
