To identify key factors influencing sales performance in the retail industry.
To analyze current sales strategies and techniques used by retail sales executives.
To evaluate the effectiveness of these strategies in achieving sales targets.
To assess customer behavior, preferences, and buying patterns in retail.
To analyze the role of communication, product knowledge, and customer service in sales success.
To evaluate key performance indicators (KPIs) such as conversion rate, average transaction value, and sales growth.
Conduct a literature review on retail sales strategies and performance factors.
Design and conduct surveys or interviews with retail sales executives.
Collect data on sales techniques, customer interactions, and performance metrics.
Analyze data to identify trends, patterns, and performance drivers.
Evaluate KPIs such as conversion rate, sales per employee, and customer satisfaction.
Identify strengths, weaknesses, and challenges in current sales practices.
