
To assess the level of customer satisfaction in medical tourism in terms of healthcare services provided.
To evaluate the quality of service in medical tourism using the SERVQUAL model.
To identify the key factors influencing customer satisfaction and service quality in medical tourism.
To provide recommendations for improving customer satisfaction and service quality in medical tourism.
Conduct a literature review on customer satisfaction and service quality in medical tourism.
Develop a research methodology for collecting and analyzing data on customer satisfaction and service quality.
Collect data from healthcare facilities involved in medical tourism using the SERVQUAL questionnaire.
Analyze the data using the SERVQUAL model to assess customer satisfaction and service quality.
Present findings and recommendations for improving customer satisfaction and service quality in medical tourism.