Study of Customer Satisfaction in Digital Banking
Adhiita Consultancy ServicesDigital Marketing ManagementProject Objectives:
To examine the factors influencing customer satisfaction in digital banking services offered by banks.
To analyze the impact of digital banking on customer loyalty and retention.
To identify areas of improvement for banks to enhance customer satisfaction in their digital banking services.
Project Tasks:
Conduct a literature review on customer satisfaction in digital banking.
Design a research methodology to collect data from customers using digital banking services.
Analyze the data collected to understand the factors impacting customer satisfaction in digital banking.
Make recommendations to banks on how they can improve their digital banking services to enhance customer satisfaction.
Educational Qualifications
B.ComBBAM.ComMBAPGDM
Required Skills
Data InterpretationSurvey DesignCustomer Feedback Analysis & InterpretationStrategic RecommendationsDigital Banking Knowledge
