To examine the impact of marketing and advertising on consumer awareness.
To identify the factors that influence consumer awareness towards products and brands.
To investigate the role of marketing and advertising in shaping consumer perceptions and preferences.
To understand the relationship between consumer awareness and purchasing behavior.
Conduct a literature review on consumer awareness, marketing, and advertising theories.
Design a survey questionnaire to collect data on consumer awareness levels.
Analyze and interpret the survey results to draw conclusions on the impact of marketing and advertising.
Present findings in a research report highlighting key insights and recommendations for marketers.
