To analyze customer purchase behavior and preferences at H & M
To segment customers into distinct groups using clustering techniques
To examine the financial implications of the customer segmentation strategy for H & M
Collect and analyze customer transaction data from H & M
Apply clustering algorithms such as k-means or hierarchical clustering to segment customers
Evaluate the effectiveness of the customer segmentation strategy based on financial metrics
Write a report summarizing the findings and recommendations for H & M to improve their customer segmentation strategy.
