
To evaluate the role of sales executives in generating revenue for the organization.
To assess the key skills and competencies required for success in a sales executive role.
To analyze the impact of strategic sales planning and execution on sales performance.
To identify best practices and strategies for improving sales executive performance.
Conduct a literature review on the responsibilities and performance metrics of sales executives.
Develop a questionnaire to gather feedback from sales executives, sales managers, and other relevant stakeholders.
Analyze the data collected to identify trends and patterns related to sales executive effectiveness.
Make recommendations for enhancing sales executive performance and driving revenue growth based on the research findings.