To explore the current trends in digital advertising and how it has evolved over the years.
To predict future developments and technologies that will shape the future of digital advertising.
To analyze the impact of digital advertising on consumer behavior and marketing strategies.
Conduct a literature review on the history and evolution of digital advertising.
Identify and analyze current trends in digital advertising, such as programmatic advertising, AI, and influencer marketing.
Interview industry professionals to gather insights on the future of digital advertising.
Propose predictions for the future of digital advertising based on research and industry trends.
Write a research paper summarizing the findings and conclusions on the evolution of digital advertising.
