The Impact of Digital Banking on Customer Satisfaction: A Study of ICICI Bank
Adhiita Consultancy ServicesFinancial TechnologyProject Objectives:
To examine the various digital banking services offered by ICICI Bank and their impact on customer satisfaction.
To analyze the factors that influence customer satisfaction in digital banking, such as ease of use, security, and customer support.
To assess the relationship between the digital banking experience and overall customer loyalty towards ICICI Bank.
To provide recommendations for ICICI Bank to enhance their digital banking services and improve customer satisfaction.
Project Tasks:
Conduct a literature review on the impact of digital banking on customer satisfaction and relevant theories.
Collect data on the digital banking services offered by ICICI Bank and customer satisfaction levels through surveys and interviews.
Analyze the data using statistical methods to identify patterns and trends in customer satisfaction.
Present findings and recommendations in a research report following academic conventions.
