The role of product development in driving market share: An analytical study of Beam Suntory's Oaksmith Whisky Portfolio

To analyze the impact of product development on market share within the spirits industry

To evaluate the marketing and advertising strategies utilized by Beam Suntory for their Oaksmith Whisky Portfolio

To provide recommendations for enhancing market share through effective product development and marketing techniques

Conduct a literature review on the relationship between product development and market share in the spirits industry

Collect and analyze data on Beam Suntory's Oaksmith Whisky Portfolio, including sales figures, marketing tactics, and consumer perception

Compare the product development and marketing strategies of Oaksmith Whisky with competitors in the market

Develop recommendations for Beam Suntory to optimize market share through product development and advertising initiatives