Understanding consumer behaviour and marketing for APEDA
Tinymart Global Private LimitedMarketing & Sales ManagementProject Objectives:
To analyze the factors influencing consumer behaviour in the agricultural sector.
To examine the marketing strategies used by APEDA to promote agricultural products.
To evaluate the effectiveness of advertising campaigns in reaching and influencing consumers.
Project Tasks:
Conduct a literature review on consumer behaviour in the agriculture industry.
Analyze the marketing strategies employed by APEDA in promoting agricultural products.
Identify key advertising campaigns used by APEDA and their impact on consumer behaviour.
Collect and analyze data to determine the success of APEDA's marketing and advertising efforts.
Prepare a report outlining the findings and recommendations for improving consumer behavior and marketing strategies for APEDA.
Educational Qualifications
B.TechB.ScB.ComBBAMBAPGDM
Required Skills
Consumer Behaviour AnalysisMarketing Strategy EvaluationAgri-Industry Market UnderstandingAdvertising Campaign AssessmentData Collection & Insight Generation
