To analyze the factors influencing consumer behaviour in the agricultural sector.
To examine the marketing strategies used by APEDA to promote agricultural products.
To evaluate the effectiveness of advertising campaigns in reaching and influencing consumers.
Conduct a literature review on consumer behaviour in the agriculture industry.
Analyze the marketing strategies employed by APEDA in promoting agricultural products.
Identify key advertising campaigns used by APEDA and their impact on consumer behaviour.
Collect and analyze data to determine the success of APEDA's marketing and advertising efforts.
Prepare a report outlining the findings and recommendations for improving consumer behavior and marketing strategies for APEDA.
