To analyse the factors influencing consumer behaviour towards agricultural products offered by Coromandel International Private Limited.
To evaluate the effectiveness of current marketing and advertising strategies used by the company.
To identify potential opportunities for improvement in marketing and advertisement tactics for better consumer engagement.
Conduct a literature review on consumer behaviour in the agri-business sector and relevant marketing strategies.
Design and administer surveys to gather data on consumer perceptions and preferences towards Coromandel International products.
Analyse the data collected to understand consumer behaviour patterns and identify key insights.
Evaluate the current marketing and advertising efforts of Coromandel International and compare them with industry best practices.
Develop recommendations for enhancing marketing and advertising strategies to better reach and resonate with target consumers.
Prepare a research report summarizing findings and recommendations for Coromandel International Private Limited's management team.
