To analyze the current trends and challenges in the financial planning landscape for life insurance customers
To identify the key factors influencing customer decision making in selecting financial products and services
To explore potential strategies for enhancing customer engagement and satisfaction in financial planning services
Conduct a literature review on customer behavior and preferences in financial planning
Collect and analyze data on customer demographics, preferences, and purchase patterns
Develop a survey or questionnaire to gather insights from ICICI Prudential Life Insurance Company customers
Present findings and recommendations to enhance customer satisfaction and retention in financial planning services.
