Understanding customer behavior and preferences in financial planning for ICICI Prudential Life Insurance Company

To analyze the current trends and challenges in the financial planning landscape for life insurance customers

To identify the key factors influencing customer decision making in selecting financial products and services

To explore potential strategies for enhancing customer engagement and satisfaction in financial planning services

Conduct a literature review on customer behavior and preferences in financial planning

Collect and analyze data on customer demographics, preferences, and purchase patterns

Develop a survey or questionnaire to gather insights from ICICI Prudential Life Insurance Company customers

Present findings and recommendations to enhance customer satisfaction and retention in financial planning services.