Understanding the Branding Strategy of Zomato: A Study on Consumer Perception and Brand Image

To analyze the branding strategy of Zomato and its impact on consumer perception.

To examine the brand image of Zomato in the market and its alignment with the company's positioning strategy.

To identify factors influencing consumer preferences and decision-making related to Zomato's brand.

Conduct a literature review on branding strategies and their implications on consumer behavior in the food delivery industry.

Design a survey questionnaire to collect data on consumer perceptions of Zomato's brand and brand image.

Analyze the survey results using appropriate statistical tools to draw conclusions about the effectiveness of Zomato's branding strategy.

Present findings and recommendations for Zomato to enhance its brand image and strengthen its position in the market.