Understanding the customer buying behaviour on mutual funds

To analyze the factors influencing customers' decision-making process when investing in mutual funds.

To determine the impact of economic factors, personal beliefs, and financial literacy on customers' investment choices.

To understand the role of financial advisors and marketing strategies in influencing customer behavior towards mutual funds.

Conduct a literature review on customer buying behavior in the context of mutual funds.

Develop a research methodology to gather data from surveys, interviews, and focus groups with mutual fund investors.

Analyze the collected data to identify patterns and trends in customer behavior towards mutual funds.

Draw conclusions and recommendations based on the findings to help financial institutions improve their marketing strategies and customer engagement.