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User Engagement Analysis in OTT Platforms A Case Study on - Netflix

Adhiita Consultancy ServicesBusiness Analytics
LocationRemote
#HiringActivily
#TopOpportunity

Project Objectives:

To analyze user engagement metrics in Over-the-Top (OTT) platforms within the context of financial factors such as subscription rates, revenue generation, and advertising revenue.

To identify key drivers of user engagement in OTT platforms based on financial data and analytics.

To propose strategies for increasing user engagement and ultimately driving financial growth in OTT platforms.

Project Tasks:

Collect and analyze financial data from OTT platforms such as subscription rates, revenue streams, and advertising revenue.

Identify and analyze user engagement metrics such as time spent on platform, number of active users, and content consumption patterns.

Conduct statistical analysis to determine correlations between financial factors and user engagement metrics.

Develop recommendations for improving user engagement in OTT platforms based on financial insights.

Educational Qualifications

B.TechB.ScB.ComBBAMBAPGDM

Required Skills

User Engagement Metrics AnalysisFinancial Data Analysis (Subscription Revenue, Ad Revenue)Correlation & Statistical ModelingContent Consumption Behavior AnalysisStrategy Development For Growth